Joan Lloyd & Associates, Inc. BBB Business Review
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Who is Joan Lloyd?

Since 1990, Joan Lloyd has grown her reputation as an executive coach, organizational and leadership strategist. Her syndicated newspaper column, Joan Lloyd at Work, has appeared weekly since 1982, reaching millions of readers. Her objective, down-to-earth advice puts her in the unique position of having credibility with both management and staff.

Joan’s background as an Officer of a 3-billion dollar organization, and more than 15 years of results as an outside consultant, give her a keen understanding of the needs of today’s high-pressured corporate environment and drive for results. She applies her own rich experience, as well as the best practices of some of the most outstanding organizations in the world.

Her list of loyal clients reads like a Who’s Who of Successful Businesses, including prestigious companies such as Northwestern Mutual, ACUITY and Harley Davidson.  Eighty percent of her new projects come from the referrals of satisfied clients. Her reputation as a respected consultant led to invitations to share the podium with notables such as President Bush Sr. and Captain James Lovell, of Apollo 13. 

Prior to founding her firm, Joan Lloyd & Associates, Inc., Joan was the Officer charged with Leadership and Organizational Development at Northwestern Mutual, where she led internal consulting, training and communications for more than 3,000 employees.   She also led Training and Organizational Development for Clark Oil and Refining Corporation and held a similar position at Miller Brewing Company.

She holds both a BS in Education and a M.S. in Counseling, having graduated Magna Cum Laude and Suma Cum Laude, respectively. 

Joan enjoys helping her clients solve people problems and implement changes that create a more productive, healthy workplace.   She says, “I find it extremely rewarding to apply my years of experience in creative ways to help each client. I get real satisfaction when a leader turns around his or her career, a team works effectively together for the first time, or a dysfunctional workplace becomes a place where people like to come to work.”

Senior Consultants  
Joan Lloyd Laura Clydesdale


Our Philosophy / Mission (A note from Joan Lloyd):
When I was an officer at Northwestern Mutual, responsible for leadership development and communications between our home office and our field sales force, I hired consultants to help me achieve our goals. I learned a great deal from those who were great partners but I also found that there were consultants I didn’t like to work with: consultants who would grandstand or try to work around our department so they would look like heroes, or provide a thick report and then dump and run, and others who wanted to make our company their permanent “retirement annuity.”

When I ventured out on my own in 1990, I set out to create a different kind of consulting firm: one that would share best practices, one that would create self-sustaining, practical solutions by teaching the client “how to fish” on their own, one where the client is the star and HR is the partner, and finally a firm that is sensitive to each client’s unique culture.We are proud of our record of results.  Our long-time clients treat us like trusted business partners. We think that’s evidence that we’re on the right track.

Our Results:
Joan Lloyd’s background as an Officer of a 3 billion dollar organization, and more than 25 years of results with executive and business leaders, give her a keen understanding of the needs of today’s high-pressured corporate environment and drive for results. Her experience as an internal and outside consultant brings the benefit of a wide range of experience and a wealth of knowledge, including best practices of some of the most outstanding organizations in the world. Our firm has a 90% repeat and referral rate of satisfied clients.

Our Clients Report:

  • Behavior change in leaders – 90% success rate for our Executive Coaching clients
  • Team turnarounds – improved team performance / customer satisfaction
  • Successful culture change – more committed, empowered workforce
  • Improved productivity – improvements to the bottom line
  • Decreased turnover – increased employee morale
Client Testimonials
Who are Our Clients?
We serve clients all over the U.S. and Canada. Our firm was founded in 1990 and we have offices in Milwaukee, Wisconsin and San Francisco, California. (Sampling of our client list)
  • Acuity
  • American Family Insurance
  • AO Smith
  • Associated Bank
  • Aurora Health Care
  • Briggs & Stratton
  • Children's Hospital & Health System
  • CNH
  • Cousins Submarines
  • Froedtert Hospital
  • Harley Davidson Motor Company
  • Holly Hunt
  • Johnsonville Sausage
  • Kahler Slater Architects
  • Kohler Company
  • Marcus Hotels and Resorts
  • Northwestern Mutual Financial Services
  • ORBIS Corporation
  • Prevea Healthcare
  • R.W. Baird
  • Sargento Foods
  • Standard Process
  • Thrivent Financial
  • U.S. Department of the Army
  • Waterstone Mortgage
  • Wausau Financial
Our Services
Please give us a call for information on any of our services, or to speak with us regarding your organization’s unique needs.  We specialize in providing customized, innovative solutions that fit your needs.


© Joan Lloyd & Associates. All rights reserved.
Milwaukee, WI (414) 573-1616